Born Free campaigns to keep wildlife in the wild. Our mission is to conserve and protect wild animals, natural habitats and functioning ecosystems in perpetuity and to end the exploitation of wild animals, whether free-living or in captivity.

We promote Compassionate Conservation to enhance the survival of threatened species in the wild and protect natural habitats while respecting the needs of and safeguarding the welfare of individual animals. Through research, enforcement and advocacy, we seek to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world.

Born Free and the Sustainable Development Goals 

Recognising the inextricable link between human development and wildlife protection, Born Free has developed an integrated wildlife protection model with particular emphasis on community engagement, engaging local communities who live alongside wildlife.

Born Fee’s work focussed on the care, protection and conservation of wild animal species and their habitats contributes to the achievement of various targets across the 17 Sustainable Development Goals. We support governments in their efforts to reach the Goals, provide technical expertise needed to implement the Agenda, run advocacy campaigns, and undertake and support on-the-ground projects aimed at promoting tolerance and human-wildlife co-existence.

Our field conservation work seeks to have a positive impact on animals in the wild and protect their ecosystems in perpetuity. To this end, we implement feasible mitigation measures to reduce human-wildlife conflict. Born Free also works ensure the highest level of trade restrictions and to improve response to poaching in the illegal wildlife trade.

Wildlife protection is a crosscutting issue, meaning that while our core expertise lies in SDG 15 ‘Life on land’ and its biodiversity-related targets, Born Free’s efforts aimed at protecting threatened species in their natural habitats and/or preventing animal suffering relate closely to other goals including Goals 2, 6, 8, 11, 12, 13, 14, 16, 17.

Furthermore, our engagement with the Convention on International Trade in Endangered Species (CITES), the Convention on Biological Diversity (CBD), and the Convention on Migratory Species (CMS) can also contribute to greater consistency of approach and cooperation, because of the multiple synergies between the SDGs and other UN biodiversity-related processes.

To find out more please contact Adeline Lerambert

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